Minding Your Global Manners
To say that today's business environment is becoming
increasingly more global is to state the obvious. Meetings,
phone calls and conferences are held all over the world and
attendees can come from any point on the globe. On any given
business day you can find yourself dealing face-to-face, over
the phone, by e-mail and, on rare occasions, by postal letter
with people whose customs and cultures differ your own. You may
never have to leave home to interact on an international
level.
While the old adage "When in Rome, do as the Romans
do" still holds true, business clients and colleagues
who are visiting this country should be treated with
sensitivity and with an awareness of their unique culture. Not
to do your homework and put your best international foot
forward can cost you relationships and future business. One
small misstep such as using first names inappropriately, not
observing the rules of timing or sending the wrong color flower
in the welcome bouquet can be costly.
There's no one set of rules that is applicable to all
international visitors so do the study for each country that
your customers represent. That will sound like a frightening
task, but taken in little steps, it is controllable and the
rewards are worth the effort. Recollecting that there are as
many paths to do business as there are nations to do business
with, here are a few tips for taking care of your world P's and
Q's. Building relations : Few other folks are as avid to get
down to business as we Yanks. So take some time to get to know
your world clients and build rapport before you rush to the
bottom line. Business relations are built on trust that is
developed over time, particularly with folks from Far East and
South America.
Dressing conservatively : Americans like to
dress for fashion and comfort, but people from other parts of
the planet are often more conservative. Your selection of
business clothes is a signal of your respect for the other
person.
Leave your modern garments in the closet on the days that
you meet with your foreign guests. Look at the hierarchy : it's
not always a simple matter to understand who is the
highest-ranking member when you are working with a group.
To keep away from humiliation, err on the side of age and
male sex, only if you are not able to discover the custom with
research. If you are interacting with the
Japanese, it's important to appreciate that
they make choices by consensus, beginning with the more
youthful members of the group. By contrast, Latin folk have a
clear hierarchy that defers to age. Understanding the handshake
: With some exceptions, business folk around the planet use the
handshake for meeting and greeting.
However, the Yank style handshake with a firm grip, 2 quick
pumps, eye contact and a smile isn't universal. Variations in
handshakes are based totally on cultural differences, not on
personality or values.
The Japanese give a light handshake.
Germans provide a firm shake with one pump,
and the French grip is light with a quick pump. Middle Eastern
folks will continue shaking your hand across the greeting. Do
not be shocked if you are often met up with a kiss, a cuddle,
or a bow somewhere along the way.
Using titles and correct forms of address : we are very
informal in the U. S. And are quick to call folk by their first
name. Approach first names with caution when working with folk
from other cultures. Use titles and last names till you've been
invited to use the person's first name. In a few cases, this
can never occur. Use of first names is reserved for family and
close mates in some cultures. Titles are given more importance
around the planet than in the U. S. And are another crucial
facet of addressing business folks. Earned educational degrees
are recognized. As an example, a German engineer is addressed
as "Herr Ingenieur" and a professor as
"Herr Professor". Listen punctiliously when
you're introduced to somebody and be aware of business cards
when you receive them. Exchanging business cards : The key to
giving out business cards in any culture is to show respect for
the other person. Present your card so the other person does
not need to turn it over to read your info. Use both hands to
present your card to visitors from Japan, China, Singapore, or
Hong Kong. When you receive another person's business card,
always look at it and acknowledge it.
When you put it away, place it conscientiously in your card
case or with your business documents. Sticking it chaotically
in your pocket is demeaning to the giver. Ordinarily wait till
you've been introduced to give somebody your card. Valuing
time. Not everybody on the planet is as time conscious as
Yanks. Don't take it personally if somebody from a more relaxed
culture keeps you waiting or spends more of that commodity than
you routinely would in conferences or over meals. Stick to the
guidelines of punctuality, but be understanding when your
contact from another country seems unconcerned.
Honoring space issues: Americans have a particular value for
their own physical space and are uncomfortable when other
people get in their realm. If the international visitor seems
to want to be close, accept it. Backing away can send the wrong
message. So can touching. You shouldn't risk violating someone
else's space by touching them in any way other than with a
handshake.
Whether the world comes to you or you go out to it, the
greatest compliment you can pay your international clients is
to learn about their country and their customs. Understand
differences in behavior and honor them with your actions. Don't
take offense when visitors behave according to their norms.
People from other cultures will appreciate your efforts to
accommodate them and you will find yourself building your
international clientele.

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